The Fashion World Turned Upside Down

Almost exactly a year from today a new women's clothing line introduced itself to the market, through its urban wear and elegant couture dresses, by displaying at fashion shows and live events throughout Los Angeles, Beverly Hills, and Hollywood. Now today after a year of simply displaying the line for young ladies and women, PussyKat Clothing has revamped its strategy and found its own niche.

What makes this line so different is not what you might think, the clothes have been described as sleek, sexy, and self expressive, but its the companies new approach to reaching their direct target market. Presenting the line as an exclusive members only line, which caters to women with an active lifestyle with a strong need and desire for self expression and individuality. The line has shifted its primary focus from creating and designing compelling wear to interacting with its members network of nearly 20,000 members at current, to design and create the most custom self expressive wear that speaks volumes for the line and its supporters.

PussyKat Clothing is quickly becoming more than just a clothing line but a highly sought after membership that only the creme of the crop are allowed entry. To be a PK member means you are invited to all the official launch parties, are granted entry into major fashion shows and fashion weeks, also you will be the first to know about new items being launched from PussyKat Clothing, the best part of the membership is that you as a member have a sense of ownership as a member your comments, opinions, and suggestions are greatly taken into consideration. The line is built up around its true supporters and members and highly regards these members and shows this through their affiliate marketer programs where only members receive discounts, and price cuts, etc.

Whether this is the best way for the line to go, is still to be determined. My speculation is that we will began to see and hear more of this all women's club.